Are you doing everything you need to do to make your next e-mail campaign a success? Are your e-mails being opened, read, and responded to? I developed a highly effective checklist of 34 tips that generate leads, build your pipeline, increase quality web traffic, and accelerate deal flow. I’ve grouped the 34 tips into three segments to help you focus your efforts. You’ll find all of this in my informational booklet 34 Strategies To Make Your Next E-mail Campaign A Success. To request your free copy, click here.
In marketing we often fall prey to instant markers of a campaign’s success. However, studies show that when done correctly, the content we create today may still be working to generate leads for months and years to come!
We can all relate to the importance customer reviews play when we are making a purchase, whether for a high-dollar item or a less expensive one. In fact, consulting customer reviews has become second nature for us, a worthwhile step in the buying journey. So, it makes sense that this practice is spilling over into our business purchases as well. About half of all B2B buyers use reviews before selecting new products or services.
E-mail remains a prominent player for marketers to drive both revenue and engagement. As this medium has seen significant developments and dollars invested in technology, marketers are wise to keep pace and not rely on the status quo for their e-mail marketing efforts. E-mail must play a central role in your marketing.
The role of marketing is changing and growing, covering multiple functions and business units now – traditional marketing, lead generation, online sales, digital marketing, etc. Not every company is prepared to handle this rapidly expanding and critical role. Many companies lack the staff, expertise, and infrastructure to pull off really effective marketing.
As we prepare to say goodbye to 2018, the timing is perfect to concentrate our attention on developing a solid plan for success in 2019. That means you need quality prospects in your pipeline and a comprehensive marketing plan. Here are five tactics to help you drive performance.
In a climate ripe with data gathering and advanced analytics, the mood of our prospects isn’t often considered. We’ve come so far since the early days of advertising, yet in many ways we still rely on the yesteryear approach to marketing. Think about how we price advertising, which is archaic when you consider it’s best to buy ads one at a time based on analytic analysis. Equally outdated is the basic premise of demographics – a practice that begun in the 1920s – and it’s enduring focus on greater segmentation and third-party data collection with disregard to how we consume media in today’s economy.
Digital Media Insider 