Clubhouse: How to Navigate and Stand Out Using the Newest Online Communications App


As I mentioned in my last blog, Clubhouse is the hot new app that is on everyone’s radar – especially now that it is no longer invite-only.  Clubhouse is a networking platform that enables users to start or join audio-only “rooms.” There are rooms for just about every topic, making Clubhouse a great hub for thought leadership, targeted networking, and industry insight.

As with any new platform, there is a bit of a learning curve. The Clubhouse app is pretty straightforward, but they are making changes to it pretty regularly. The app uses a lot of lingo, so here’s a quick guide to help you decipher all the new terms coming your way: 
 
Hallway – This is where you will be when you open the app. This is your hub where you can see rooms from your followers and the people you follow. If you want to load more rooms, scroll to the bottom of your screen and click on “🌍  Explore.”
 
Stage – Speakers are often on a stage, so that’s where you’ll find the speaker in this app. When you enter a room, the stage is at the top of your screen. It shows all of the moderators and speakers. 
 
Audience Members – If you are curious to see who all is in the room with you, look under the stage and you’ll see a list of muted listeners. Audience members can leave the room at any time without disrupting the talk. There is an icon to raise your hand to speak or you can send the moderator a text. 
 
Moderator – This is the person in charge of the talk. They will be indicated by a green and white asterisk on the list of people in the room. They control the Stage and who talks and when. 
 
PTR “Pull to Refresh” – The moderator will say “PTR” when they want the audience to refresh their screens by putting their finger at the top of their screen and swipe down. 
 
Ping – You can click on the “+” button right next to the Raise Your Hand button to invite a user into a room that you are in.
 
Once you are familiar with navigating the new app, it’s time to work on your brand and content on Clubhouse. As with all other platforms you use, you will need an engaging content strategy in order to gain organic traffic and build awareness. Here are some ideas to get you going:
 
1.     Follow clubs that your target market is interested in.
2.     Better yet, start a club and speak to your target market directly.
3.     Create an engaging and searchable bio that promotes your brand.
4.     Consider connecting your Instagram and Twitter accounts to Clubhouse so you can receive a direct
message in Clubhouse – and encourage those on Clubhouse to follow you on your social media.
 
That’s a quick run through of Clubhouse to get you going on this exciting, new platform. As I mentioned, Clubhouse is still growing and changing, so the best way to learn all of the newest ins and outs is to download the app, jump on, and start exploring.