There was once a time when there was a valid concern regarding the deliverability of HTML e-mails, but that is no longer the case. So if you aren’t using HTML for your marketing e-mails, you should. Here’s why.
1. HTML Drives More Leads
With HTML you can build in interactive hyperlinks and calls to action that take your content to the next level, generating more leads and sales conversions than plain text ever could.
- HTML Is Responsive
Another advantage of using HTML is the fact you can offer an unsubscribe option. This gives your prospects the opportunity to opt out of future e-mails from you, so your list is comprised of only the best, most qualified leads who want to hear from you.
HTML also gives you the huge advantage of gathering analytics, seeing who engaged and how. This enables you to track and measure audience engagement and refines your e-mail marketing strategy based on what you find out.
- HTML Design Isn’t Busy
Often marketers worry HTML e-mails will be too busy. Not true. You can make HTML e-mails just as clean as plain text e-mail but with all of the added benefits HTML offers. In fact, HTML provides the perfect balance between effectively branding your company and controlling the content message, ensuring the content is the focus of the e-mail.
- Even HTML Design Must Follow Best Practices
When using HTML, you still have to follow best practices. Keep your design clean, your copy short, and your call to action prominent. Take advantage of analytics and test subject lines and offers to see what works best to get your prospects’ attention. Remember though to only test one thing at a time or you won’t know what impacted the results you see. Most importantly, always, always use a good e-mail list!
HTML is really the only way to go when it comes to sending your marketing e-mails, so don’t be afraid to use it. You won’t regret it!