Mobile World Congress 2018 is taking place in Barcelona, and there have already been exciting announcements from participants. The one that caught my attention is 5G, the latest generation in wireless connectivity.
Research conducted by Pew Research Center showed that one in every 10 adults in America use the Internet via a smart phone only. They don’t have or use a home high-speed Internet connection. 5G to the rescue!
5G is simply the fifth generation in wireless connectivity technology. It was designed to meet the needs of a growing number of mobile Internet users. 5G provides better speed, enhanced data management, greater responsiveness, and connectivity to smart devices.
What 5G Means for Marketers
Consumers use their smart devices to seek information and content. The faster mobile Internet speed brought by 5G means a significantly decreased load time, which will lead to even more mobile usage. This continued increase in smart device usage means Google and other search engines will have to address mobile search patterns and how to improve upon them and to deliver an enhanced mobile-specific experience.
The connectivity of our smart devices and the growing usage inspired 5G. Look for even greater connectivity in smart devices and more voice-activated options. 5G will influence how consumers interact with their smart devices and how we communicate with them. It seems we are heading toward the ability for brands to communicate with consumers directly through their appliances. It’s an exciting new world!