Recent changes at Facebook may affect how we market to prospects using this social media. Facebook has decided to show less news articles, marketing content, and ads to make way for more personal content from each user’s personal connections. Here are the highlights of this news feed change that you should know:
Changing Its Image
At the heart of this change is the controversy Facebook has had over the years regarding its somewhat tumultuous relationship with the news industry. By showing more personal content and less news and advertising content, Facebook eliminates some of their headaches.
Responding To Numbers
Nielsen data shows a small decline in the number of hours people are spending on Facebook. By increasing the amount of personal content that directly pertains to each user, Facebook likely hopes to stop this decline.
Time Will Tell
For those of us who use Facebook for organic distribution by posting content in prospect’s news feeds, it seems we’ll have to wait and see how far reaching these changes are. There may need to be a shift to purchasing online ads on Facebook if content posts are no longer enabled. Facebook seems to be banking on this, hoping advertisers won’t mind paying for ads if they are seen by “happier” Facebook users.
I’m sure you’ll join me in closely monitoring these Facebook changes and their impact on marketers.