I came across this infographic by film editing simplifiers Filmora that lists nine trends we marketers should keep an eye on in 2018. A few that got my attention:
- Video, especially livestreaming, is watched three times longer than regular videos.
- 30% of our chat conversation will be with chatbots in 2018.
- Increased brand participation in “dark social” or platforms not publicly visible, like the messaging apps WhatsApp, Messenger, and WeChat.
To see all nine trends to watch for in 2018, here’s the infographic.