As marketers we’re always interested in what experience prospects are looking for when they go online. AOL recently asked more than 50,000 people this very question. They polled individuals in eight countries including the United States, Brazil, Germany, Italy, Japan, the United Kingdom, Canada, and Spain.
Researchers boiled the responses down to eight so-called content moments or experiences users want when they log on. The infographic below illustrates the results AOL found from the survey.
As you can see, most prospects go online to be inspired, feel good, and see fresh ideas. Consider keeping this in mind as you develop your digital content and strategy.