While there are many marketing channels, not all of these platforms or strategies will be right or work for your business. You need to know which channels to choose and how to strategically use each outlet. There is no reason that your business should struggle with coming up with ideas for your marketing plans. The list of marketing channels you can use for your business is deep and varied. You just need to know your options and how to use them.
In our hyperconnected, media-filled world, there are dozens of ways to connect with and engage audiences. Here is a list I found that Spectrio compiled of 41 ways to use in-person and online marketing channels to get noticed by new and old customers and clients.
Go Where Your Audience Is
This long list of marketing channels may be a little intimidating. So drill down into the list by first eliminating the platforms you know won’t connect with your target audience. For example, if you know your ideal customers aren’t social media savvy, don’t spend time on Instagram and Pinterest.
Repurpose Content When You Can
This list may also seem intimidating because it includes such a long list of content needs. But, don’t feel as though you need to create content from scratch for each of these marketing channels.
Look for ways to reuse and repost content (such as using a video you made for TV ad also as a Facebook ad and YouTube Video). Repurposing content stretches your resources and alleviates some of the stress of content creation.
Create a Content Library and Editorial Calendar
To get the best use of your content, organize your plans and past work. Create a content library that lists all of the copy, video, multimedia, graphics, and long-form content you have created. Use the library to identify opportunities for repurposing and to prevent your team from creating duplicate or redundant content.
Also, use an editorial calendar to plan for the future. Add your ideas to a year-long calendar that coordinates your marketing efforts and keeps your team on track.
There are multiple, effective marketing channels your business can tap into. You just need to know what they are and have a plan for utilizing them.
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