For quite awhile we’ve thought of digital marketing as just what we do on the Internet, mobile phones, and smart devices. But, the ante has been upped. In-store digital display advertising is becoming an increasingly more important player. And, more and more of your customers are expecting you to provide comprehensive in-store digital solutions. So, businesses would be wise to embrace the full spectrum of digital solutions because they dramatically improve the customer experience. Here’s how:
- Enhance Execution of Customer-Centric Strategies
By combining digital technologies and operating capabilities in an integrated, well-sequenced way, you’re able to reshape your customers’ experience. And, happy customers spend more and have greater brand loyal. Focus on simple, immediate, and individualized digital solutions to build a dynamic digital ecosystem that addresses your customers’ needs. Functionality is key, with customers preferring function over form. The right combination of digital strategies will help build revenue, deepen customer experience, and reduce cost.
2.Design a Customer-Centric Path to Purchase
Rethink your approach. By using the feedback from your customers that your digital (and other) strategies deliver, you are primed to design a path to purchase that speaks to the needs of your customers from beginning to end.
- Establish Cross-Functional Collaboration
Businesses tend to focus on optimizing internal capabilities, but the real attention should be paid to meeting your customers’ needs. The advantage of incorporating digital marketing into your strategy is that it enables you to gather instantaneous information from your customers. This enables you to continuously test and change approaches relatively easily.
- Be Open to Real-Time Insights
Digitization provides an abundance of “real time” insights. Use this information to its fullest to design the best customer journey.
- Keep Trying to Achieve Customer Participation
It will take a while for customers to adopt your digital channels. Be patient. And, use the data you collect to make changes to your approach. Make sure you inform your customers about your digital options, keep the path to purchase relevant, and guide customers to engagement.
As digital disruptors continue to reshape and dictate in the business landscape and in-store digital marketing becomes even more prevelant, customer demand for these options will continue to rise. Businesses will be smart to respond to demand, putting their customers’ needs and wants at the center of their digital transformation strategy.
Digital Media Insider 