Month: June 2017

Tips For Tapping Into Multiple Marketing Channels

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While there are many marketing channels, not all of these platforms or strategies will be right or work for your business. You need to know which channels to choose and how to strategically use each outlet. There is no reason that your business should struggle with coming up with ideas for your marketing plans. The list of marketing channels you can use for your business is deep and varied. You just need to know your options and how to use them.

In our hyperconnected, media-filled world, there are dozens of ways to connect with and engage audiences. Here is a list I found that Spectrio compiled of 41 ways to use in-person and online marketing channels to get noticed by new and old customers and clients.

Go Where Your Audience Is

This long list of marketing channels may be a little intimidating. So drill down into the list by first eliminating the platforms you know won’t connect with your target audience. For example, if you know your ideal customers aren’t social media savvy, don’t spend time on Instagram and Pinterest.

Repurpose Content When You Can

This list may also seem intimidating because it includes such a long list of content needs. But, don’t feel as though you need to create content from scratch for each of these marketing channels.

Look for ways to reuse and repost content (such as using a video you made for TV ad also as a Facebook ad and YouTube Video). Repurposing content stretches your resources and alleviates some of the stress of content creation.

Create a Content Library and Editorial Calendar

To get the best use of your content, organize your plans and past work. Create a content library that lists all of the copy, video, multimedia, graphics, and long-form content you have created. Use the library to identify opportunities for repurposing and to prevent your team from creating duplicate or redundant content.

Also, use an editorial calendar to plan for the future. Add your ideas to a year-long calendar that coordinates your marketing efforts and keeps your team on track.

There are multiple, effective marketing channels your business can tap into. You just need to know what they are and have a plan for utilizing them.

 

 

 

 

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5 Ways to Improve Your Digital Customer Experience

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For quite awhile we’ve thought of digital marketing as just what we do on the Internet, mobile phones, and smart devices. But, the ante has been upped. In-store digital display advertising is becoming an increasingly more important player. And, more and more of your customers are expecting you to provide comprehensive in-store digital solutions. So, businesses would be wise to embrace the full spectrum of digital solutions because they dramatically improve the customer experience. Here’s how:

 

  1. Enhance Execution of Customer-Centric Strategies

By combining digital technologies and operating capabilities in an integrated, well-sequenced way, you’re able to reshape your customers’ experience. And, happy customers spend more and have greater brand loyal. Focus on simple, immediate, and individualized digital solutions to build a dynamic digital ecosystem that addresses your customers’ needs. Functionality is key, with customers preferring function over form. The right combination of digital strategies will help build revenue, deepen customer experience, and reduce cost.

2.Design a Customer-Centric Path to Purchase

Rethink your approach. By using the feedback from your customers that your digital (and other) strategies deliver, you are primed to design a path to purchase that speaks to the needs of your customers from beginning to end.

  1. Establish Cross-Functional Collaboration

Businesses tend to focus on optimizing internal capabilities, but the real attention should be paid to meeting your customers’ needs. The advantage of incorporating digital marketing into your strategy is that it enables you to gather instantaneous information from your customers. This enables you to continuously test and change approaches relatively easily.

  1. Be Open to Real-Time Insights

Digitization provides an abundance of “real time” insights. Use this information to its fullest to design the best customer journey.

  1. Keep Trying to Achieve Customer Participation

It will take a while for customers to adopt your digital channels. Be patient. And, use the data you collect to make changes to your approach. Make sure you inform your customers about your digital options, keep the path to purchase relevant, and guide customers to engagement.

As digital disruptors continue to reshape and dictate in the business landscape and in-store digital marketing becomes even more prevelant, customer demand for these options will continue to rise. Businesses will be smart to respond to demand, putting their customers’ needs and wants at the center of their digital transformation strategy.