There are more than 75 million millennials in the United States, making them (those aged 18-34) the largest population group in our country. And, that number is projected to increased to more than 81 million by 2036. Millennials are the most active and engaged users of social media platforms.
You can see why it’s important for marketers to learn as much as possible about this group to understand how to reach them. Buzz Marketing Group conducted a survey of multicultural millennials to learn more about their content consumption, purchasing, and social media habits. The results were very interesting as shown in the infographic below that ran in Adweek. You’ll see that 83% of respondents said they like when brands take a public stand on issues they feel strongly about, and 95% reported being loyal to brands they like.
It’s important to keep these statistics in mind when you are marketing to millennials if you want to get the best results from your strategy.