Last week I showed you some statistics from Business Intelligence that hit home the fact that digital advertising is disrupting the market and will continue to do so. This week the focus is on how digital has overpowered and out maneuvered traditional television marketing.
This second post features the statistics that show the decline of traditional network channels and the upswing of alternative television viewing options like Hulu, Apple TV, and Netflix.
Did you ever guess we would come to the day when the three major networks (or even cable stations) weren’t the most powerful spots for your television advertising dollars? Well, that’s been the reality for quite some time. And, these numbers indicate that it shows no signs of stopping. If you want to make your TV ad dollars perform for you, consider these statistics before you make your choices.