As marketers we are often looking for a crystal ball to know how to make our marketing dollars work the hardest for us. I found the following information from Business Intelligence that just may function as our crystal ball. There is a lot of information, so I’m going to share it over a few posts.
This first post focuses on the continued growth of digital marketing and its impact on traditional marketing.
For some marketers it’s been a hard journey to accept that the sales geography has changed and is continuing to change. But, the numbers don’t lie. If you are continuing to market the same as you did just a few years ago, you are doing so to your detriment.
It is not enough to merely have a presence on these digital media. You have to have a command of the media and use it to its fullest advantage. There is a lot of information on my blog and on the Internet that will help you learn how to use digital media to increase sales.
Really study these statistics and see where your marketing plan is missing the mark. Then fix it!