Many marketers don’t take advantage of their e-mail signature real estate, opting to leave it blank. Some use this space to give more information on themselves like phone number, website, etc. But, what if I told you that you both are missing a big opportunity…and it’s free? I bet I have your attention now. Here are eight ways you can use your e-mail signature space to reinforce your marketing campaigns.
- Share More Information
If you have a blog, let them know by including a link to it. This is a great way to share the most up-to-date information with your e-mail recipients. However, make sure you use your blog wisely. Incorporate calls to action throughout your blog to turn visitors into leads.
- Promote Your Best Offers
If you’ve had a look at your data and see that some offers are pulling better than others, use the ones that are working the best for you as mini ads in your e-mail signature area.
- Lead Them Home
You should always have a link to the home page of your website. Once you send them to your home page, make sure you have an offer or a call to action waiting for them there.
- Get Social
Make it easy for your e-mail recipients to connect with you on your social media platforms. Provide links to Facebook, Twitter, LinkeIn, etc., for all of your business accounts.
- Promote Yourself
If you have a book, e-book, article you wrote, video interview, etc., let your recipients know. Give them a link to watch, read, download or purchase.
- Promote Upcoming Events
If you have a conference or tradeshow coming up, include that information in your signature area.
- Promote the Facts
White papers, research studies, and case studies all have the ability to tell a really good story. Share them when you have them.
- Offer Something for Nothing
Promote a free consultation or a free demo. This works to help drive leads.
Some of these ideas work together while others are best used alone. Use your best judgment. The last thing you want to do is overcrowd your signature area and miss an opportunity to further connect with prospects.