Last week I gave you five tips I think are really helpful for getting the most out of Facebook. Today, I conclude with five more that I think will be equally as useful for you to drive leads using Facebook.
- Quality Is Better Than Quantity
The best way to reach the most people you want to reach is to post relevant content. Some people just focus on posting frequently, but that works against you, as Facebook’s algorithms filter out posts that are poor quality. Instead, focus on creating posts that are of interest and useful to your audience.
- Know When To Post
According to a survey by CoSchedule (pulling data from a variety of sources), the best time to post on Facebook is 3:00pm on Wednesday. Other optimal times are 12:00-1:00pm on Saturdays and Sundays and 1:00-4:00pm on Thursdays and Fridays. Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00-4:00pm have the highest clickthrough rates. And in case you’re wondering, the worst times to post on Facebook are weekends before 8:00am and after 8:00pm.
- Links Are Not Necessary
Since you want your Facebook posts to be succinct, it makes good sense to not take up precious real estate with a clunky, long URL. It isn’t necessary. Users can simply click on the thumbnail image and/or the title to be linked to your content.
- A Picture (Or Video) Is Worth A Thousand Words
After reviewing over 100 million Facebook updates, BuzzSumo found that updates with images had an impressive 2.3 times more engagement than those without. So, if you have good photos, video, or infographics, use them!
- Make It Easy To Get To Your Facebook Page
Make sure your website, blog, and e-mail all have a Facebook option so visitors can connect with you on Facebook with just one click.
Ok, now you have 10 really helpful tips that will enable you to get the most out of your Facebook presence. Make the most of this social media by following these tips and making sure Facebook is part of your marketing plan.