It’s not enough to just have a presence on Facebook. You need to engage visitors and drive them to your website so you can convert them into a lead and then into a sale. Here are some tips that will help you use Facebook to help drive leads.
- Keep It All Business
It’s important that you create a business page and not a personal one. You’ll have the opportunity to select a business account when you first set up your Facebook account. This looks more professional, and it also gives you access to business features like the ability for fans to like your page and then get updates from you. While you’re at it, create a recognizable vanity with your company name in it and don’t use the one randomly assigned to you.
- Look The Part
Your profile photo and cover photo should both be easily recognizable back to your brand, possibly your logo for the profile photo and a product shot for the cover photo. Make sure you follow Facebook’s photo guidelines for optimum performance.
- Share Your Information
I get so frustrated when I go to a business Facebook page and can’t find basic contact information or a company overview. Make sure you include all of your contact information and a good description on your “About” page. You should also take advantage of the “Milestones” feature to announce important business achievements, events, new products, etc. To create a “Milestone” click on the “Timeline” section on your business page then select “Offer, Event +,” then “Milestone.”
- Choose A Call-To-Action Button
Facebook offers business pages the option of adding a call-to-action (CTA) button at the top of their Facebook page. Options include “Shop Now,” “Contact Us,” etc. When the visitor clicks on your CTA button, they will be taken to the Internet page you have indicated. To create a CTA button, click on the “Create Call-to-Action” option on your business page.
- Create Custom Page Tabs
Under your cover photo there are existing tabs (Like, Follow, Share, etc) and space for you to insert custom page tabs. These tabs function like landing pages. For example, if you are offering a white paper, you could create a tab for that. When the Facebook user clicks on the tab, they are routed to the Internet page you have selected. To do this, click on the “More” option under your cover photo and select “Manage Tabs.”
I will share additional tips you can use to get the most out of your Facebook presence on my next blog post.