There’s no denying it’s hard work to create an e-mail that really speaks to your prospects, getting them to open the e-mail and then to take you up on your call to action. Luckily, there are some really good examples we all can learn from. Here are a few I saw that I thought were especially good.
1. Celebrate An Anniversary
Keep track of when prospects enter your sales funnel or sign up for your newsletter or follow your blog – whatever. Then, use that date to send them a personalized anniversary e-mail with a special offer. Here’s an example from Hawaiian Airlines that does this very well.
2. Reward Active Prospects
Prospects showing a high level of interest ought to be recognized. Send them an e-mail that makes them feel special, like they’re part of an elite group. Phrases like “be the first to know,” or “top customer” work well. This Spotify example shows you how it’s done.
3. Provide a List of Top Picks
Watch your prospects’ activity. Is there a helpful list you can send them? Keep it relevant to what they have shown you they are interested in. LinkedIn does a really great job with this.
4. Give Them Additional Ways to Learn More About You
Use prospects’ activity to provide additional information about your business that you think will be of interest to them. Pinterest does an amazing job at this.