Everyone knows the holidays can be anything but jolly when it comes to your e-mail campaigns. From November to January, just about everyone notices a dip in their leads. Here are some tips to help you ride out the remainder of the holidays and get a better response from your e-mails.
CHRISTMAS E-MAIL TIMING
- The week before Christmas Eve has a high e-mail response rate, so if you’re sending during the holiday season, this is your sweet spot.
NEW YEAR’S EVE E-MAIL TIMING
- Another high e-mail open rate occurs just after New Year’s Day. Four days after to be exact.
You’ll want to keep these fast-approaching dates in mind and plan your holiday e-mail communications accordingly.
