How to Beat the Holiday Slump

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Everyone knows the holidays can be anything but jolly when it comes to your e-mail campaigns. From November to January, just about everyone notices a dip in their leads. Here are some tips to help you ride out the remainder of the holidays and get a better response from your e-mails.

 

CHRISTMAS E-MAIL TIMING

  • The week before Christmas Eve has a high e-mail response rate, so if you’re sending during the holiday season, this is your sweet spot.

NEW YEAR’S EVE E-MAIL TIMING

  • Another high e-mail open rate occurs just after New Year’s Day. Four days after to be exact.

You’ll want to keep these fast-approaching dates in mind and plan your holiday e-mail communications accordingly.