We all know that mobile devices have become the preferred media for prospects looking to buy. Given this, it’s important you have a mobile marketing plan that is responsive to this fact so you can effectively reach your prospects where they are. Here are four tips to help you make sure your mobile marketing is up to par.
- Make Sure Your Website Is Responsive
Sure, you have to have identify keywords for your industry so your website comes up on a mobile search, but it’s equally important what happens after that. If your website doesn’t come up in a format that is viewable on mobile devices, you will lose prospects. And, you’ll lose your Google ranking due to poor functionality. Not good. Make sure your website is responsive. That means it automatically adjusts to the device it’s being viewed on.
- Get Comfortable With Mobile-Only Social Media Platforms
Social apps that cater exclusively to mobile devices are growing in popularity. Instagram, Snapchat, and Periscope are some names to know. Regardless of the social media platform you are using, the same rules apply: make sure your message is relevant and timely, true to your brand, and effectively communicated on the chosen platform. You might be tempted to zap one message out on all of your social media accounts, but I would caution you to not do that. You don’t want to bombard your followers with the exact same message across several platforms. Instead, choose your content and your platform wisely.
- Make a Mobile App
Apps are the new mobile addiction, with a recent Gallup poll indicating that about 90% of the time users are on their phones, they are using apps. A mobile app is a term used to describe Internet applications that run on smartphones and other mobile devices instead of a desktop computer. So, if you don’t already have an app, it’s probably time you consider developing one. It increases prospect engagement and the useful data you can collect on prospects while also strengthen your brand presence.
- Make It Easy To Buy Anywhere
Prospects looking to buy want the option to buy where and when they are ready. It used to be that as long as your website was set up to accept payment, you were good. Not so anymore. Your prospects want mobile payment options on as many platforms that allow it like Facebook, YouTube, and Twitter. Prospects don’t want to leave their desired mobile platform to go to another site to pay. This is good news for you because the fewer the steps in the purchasing process, the less chance your prospects will become distracted or hesitant, and the greater the chance of increased sales.
These four steps are really focused and will definitely ensure that by following them your mobile marketing will perform like never before.