You know about Search Engine Optimization (SEO). You’re creating content for your marketing plan. But, are you connecting the dots between the two? SEO and content marketing must be viewed synergistically. The content you create appeals to the prospects you want to convert to sales. SEO helps the right prospects find your content at the right time. Stripped down to the basics, you can see how reciprocal the two are. That’s why you have to consider both SEO and content and how the two will aid each other when you are developing your marketing plan. Here are some suggestions to help you do this:
- Perform an SEO audit and make the necessary changes. This isn’t as difficult as it sounds and is very necessary to let you know how your website is performing. You want to make sure your website is up-to-date with the latest search engines, using the relevant terms and phrases. There are lots of SEO audit DIY instructions online, or I’d be happy to assist you.
- Create valuable content and create links. If you do, your content will most likely be optimized for search based solely on its high quality. That means it gets ranked, found, and read, which is exactly what you want. If your content doesn’t get linked and doesn’t have links, it doesn’t get ranked.
- Use keywords in your headlines so your content gets viewed strategically. By legitimately using keywords in your headlines and throughout your copy, you optimize your content so it speaks to your prospects where they are in the buying process.
- Don’t forget about social media and its important role. Social media platforms are vehicles to assist you with SEO and content. Social media helps you deliver content to talk directly to your prospects, engaging them personally. Social media can help you deliver the solutions prospects are looking for.
- Use your employees to help build SEO and content. Businesses can take advantage of their employees’ social networks to build links and help promote their business. For example, an employee with a personal blog can link to the company’s website to share the company’s expert content. This benefit is double-sided. The company gets traffic to the website, and the employee builds his/her online reputation.
- SEO is a process of trial and error, but it’s worth it. Data analytics will tell you how well your SEO optimization is working. And, this information is very valuable. You can use it to reshape and retarget your content marketing strategy. But, you have to look at your analytics, and you have to react to what you’re seeing – good or bad.
By following these six steps, you’ll ensure your SEO and content marketing are working together to give you the most benefit.