- Traffic you own: This, of course, is the best kind of traffic. It is generated from your customers, followers, readers, etc. This is your own distribution channel and needs to be converted to a database (list of prospects). It is used to send out e-mails, post messages, make a blog post, and generate instant traffic.
- Traffic you control: This is web traffic that you control where it goes. For example, buying advertisements on Google, video on YouTube, banner advertisements, and targeted e-mails all generate traffic that you pay for and therefore control the source of the traffic. In order to turn this into quality traffic, offer-value-driven landing pages must be developed to convert traffic that you control to traffic that you own.
- Traffic you don’t control: There is a lot of traffic that you don’t control. It generally comes from social media, search engines, and You Tube. The goal with this traffic is the same as traffic you control – convert it into traffic that you own.
Now that you know how to segment your web traffic, you can focus your efforts on designing a digital marketing strategy that converts this traffic to leads, revenue, or whatever objective you set.