Even though e-mail is a very powerful sales tool, please keep in mind that all e-mails are not created equal. What you say and how you say it matter. Here are five tips that work.
- Use Your Subject Line To Grab Attention Right From The Start
Your subject line is the most important part of your e-mail because it determines whether or not your recipient will open the e-mail. Studies show 33% of e-mail recipients open e-mail based exclusively on the subject line. [Source: Convince & Convert] Keep the subject line as short as possible and test different subject lines to see which one(s) work the best. Keep in mind too that 40% of e-mails are first opened on mobile phones that can only fit about 4-7 words max. [Source: Contact Monkey]
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- Make It Personal
You will get a higher response rate if you personalize your e-mails. Recipients like to see their name as opposed to a generic greeting.
- Make It Interesting
By now you likely know that your e-mail copy needs to be short, but it’s also a good idea to make it easy to read by using subheads and small blocks of copy. You also want to make sure it’s visually appealing. Remember that recipients usually skim their e-mails, so you want your CTA (call to action) to stand out.
- Have A Strong Call To Action
Make sure your CTA is easy to see at a glance and that recipients know exactly what they need to do. You need to make sure you’re providing something of value so your recipients will give you their contact information in exchange for what you’re offering.
- Make It Easy To Learn More And To Contact You
Good e-mail campaigns include links to all of your company’s social media, including your website. In fact, the more buttons or links you put in your e-mail, your CTR (click-through-rate) dramatically increases. This allows your e-mail recipients to learn more about your story and makes it easier for you to share a broader depth of information with them.
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