Do These Five Things And Your E-mail Open Rate Will Jump

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E-Mail ImageWe send out hundreds of thousands of e-mails. The one thing that we’ve learned is that we are always learning. We like that. So, to ensure we keep learning, we do lots of testing. Because we do lots of testing, we can confidently share with you the following five things that we have learned about how to get more people to open your e-mails.

  1. Using the words “Sale,” “Video,” or “New” increases open rates.
  2. The word “Alert” more than doubles your open rates.
  3. Open rates increase about 10% with the word “Free.”
  4. E-mails with no subject line jump almost 8%.
  5. Using the word “Tomorrow” boosts open rates over 12%.

As you can see, you can learn a lot from testing. Nothing beats it. That’s why we always recommend that you set up tests (A/B testing is best) to learn what subject lines work best for you.

Ready to learn more? Contact me at dstein@producersdigital.com and visit us at wwww.producersdigital.com.

 

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5 Reasons You Should Use E-mail Marketing Instead Of Social Media Marketing for B2B

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It’s a little risky to take on social media these days, but here I go. Stay with me. Let me begin by saying that social media has its place, and you should use it if it makes sense for your business. But, when you are putting together your marketing budget, you should not put social media ahead of e-mail. Here’s why:

  1. More People Use E-Mail

Did you know that e-mail has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion users! Now, consider this: Facebook and Twitter combined make up just 0.2% of the number of e-mails sent each day – not including spam. By the same token, every web search made on every search engine every day equals just 1/100th of daily e-mail traffic. Process that for a minute.

Your prospects are more likely to see an e-mail over a post on social media or by doing an Internet search. And, an e-mail has the advantage of quickly arriving in the prospect’s in box, ready to be read and forwarded on to anyone else the prospect thinks may be interested, increasing your exposure and contacts.

Despite these convincing arguments in favor of e-mail, many marketers are still chasing the latest baubles and magic bullet, remaining clueless to the marketing powerhouse they already have at their fingertips. Smart marketers know e-mail is an essential and functional component of their marketing and sales systems.

  1. E-Mail Remains A Personal Medium

We all know that when it comes to effective marketing, you gotta keep it personal. E-mail is much more effective at this than Facebook. In general, business people don’t go to Facebook for private conversations. But, business people do open their Gmail and Outlook accounts to use their e-mail to communicate. E-mail is the first, best, and most powerful social channel that is very effective at keeping it personal.

  1. E-Mail Is The Medium Of Choice For Business

Of course Facebook, Twitter, and especially LinkedIn are all used to communicate certain business related messages. But, when it comes to building trust and communicating with business partners and prospects, e-mail is the business medium of choice.

  1. E-Mail Gets More Attention Than Any Other Medium

The bottom line is that you get more time with your prospects with e-mail. Why? Because when you use e-mail to make contact, you enter their mailbox. They are very likely to see it. And if it is worth reading, then you’ve achieved a very important marketing objective. It’s the first step toward building a business relationship that, in the B2B world, could last for decades.

  1. E-Mail Is A Deal Generator

E-mail primes prospects for the sale. What I mean is that we expect to buy things after getting an e-mail. We are more in a buying frame of mind. Unlike social media, where you go to chat and check up on friends, e-mail is a powerful environment for selling. You’re sending out messages, nurturing their interest, and catching them when they are ready to buy. E-mail is the most powerful medium in online marketing.

To learn more about how to use e-mail to grow your business, contact dstein@producersdigital.com

5 Things Your E-Mail Campaign Must Have

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Even though e-mail is a very powerful sales tool, please keep in mind that all e-mails are not created equal. What you say and how you say it matter. Here are five tips that work.

  1. Use Your Subject Line To Grab Attention Right From The Start

Your subject line is the most important part of your e-mail because it determines whether or not your recipient will open the e-mail. Studies show 33% of e-mail recipients open e-mail based exclusively on the subject line. [Source: Convince & Convert] Keep the subject line as short as possible and test different subject lines to see which one(s) work the best. Keep in mind too that 40% of e-mails are first opened on mobile phones that can only fit about 4-7 words max. [Source: Contact Monkey]

We’ve written a great white paper on this subject. Check it out at www.producersdigital.com.

  1. Make It Personal

You will get a higher response rate if you personalize your e-mails. Recipients like to see their name as opposed to a generic greeting.

  1. Make It Interesting

By now you likely know that your e-mail copy needs to be short, but it’s also a good idea to make it easy to read by using subheads and small blocks of copy. You also want to make sure it’s visually appealing. Remember that recipients usually skim their e-mails, so you want your CTA (call to action) to stand out.

  1. Have A Strong Call To Action

 Make sure your CTA is easy to see at a glance and that recipients know exactly what they need to do. You need to make sure you’re providing something of value so your recipients will give you their contact information in exchange for what you’re offering.

  1. Make It Easy To Learn More And To Contact You

Good e-mail campaigns include links to all of your company’s social media, including your website. In fact, the more buttons or links you put in your e-mail, your CTR (click-through-rate) dramatically increases. This allows your e-mail recipients to learn more about your story and makes it easier for you to share a broader depth of information with them.

Need help with boosting your e-mail results? Contact me at dstein@producersdigital.com to learn more.