With the emergence of Facebook, Twitter, and other social media platforms, e-mail often gets ignored. But, failing to recognize the importance and effectiveness of e-mail is a big mistake. It plays an integral role in your overall marketing approach.
- E-mail is almost 40 times better at acquiring new customers than Facebook and Twitter – McKinsey & Company (2014)
- The ROI of e-mail marketing is almost double that of search advertising and better than any other direct marketing channel – Direct Marketing Association UK “National client email survey 2014”
- 55% of companies generate more than 10 percent of sales from e-mail – Econsultancy “Email Marketing Census”(2014)
- 42% of businesses say e-mail is one of their most effective lead generation channels. And for B2B marketers, 88% say e-mail is the most effective lead generation tactic. – Circle Research (2012)
- 88% of marketers say e-mail marketing is bringing them a positive ROI. – ExactTarget “2014 State of Marketing”
- 72% of consumers say they prefer companies they do business with to communicate with them via e-mail. – MarketingSherpa (2015)
- 61% of consumers report they like weekly promotional e-mails, and 28% want them even more frequently. – MarketingSherpa (2015)
- By the year 2017 779 million people will access e-mail via their mobile device. – The Radicati Group “Email Statistics Report 2013-2017”
As you can see, even thought it’s not the new trick pony, e-mail gets the job done, and quite nicely at that. At the Producers Network, we specialize in deploying e-mail marketing for our clients. We are experiencing results that are helping increase revenues – in some case by 40%!
If you would like to learn more about how e-mail can help your company grow, please contact me at email@example.com.
Are you a restaurant brand looking to add franchisees? At The Producers Network, we specialize in franchise marketing campaigns that attract interest from restaurant multi-unit operators. How do we do this?
- The List: We’ve built an e-mail list of over 65,000 highly qualified owners and c-level restaurant executives. This list includes data fields: company name, first name, last name, job title, corporate mailing address, e-mail address, sales revenue, and number of employees.
- The Message: Our creative is battle tested. Our team has written and designed hundreds of results-driven e-mails. We will apply what we know to ensure that your campaign gets a higher return on investment.
- The Landing Page: We design and write a landing page that will communicate your story, provide a content offer, and convert your visitors to qualified leads.
- The Deployment: The turnkey marketing campaign includes regular, timely deployment that includes e-mail best practices.
- The Score: We keep score. That means we have the technology that prioritizes the interest level of the visitors to your landing page and website.
- The Stats: Our Producers stats program provides data analytics and CRM tracking to help us understand what worked, what didn’t work, and why.
Ready to learn more? Contact David Stein at firstname.lastname@example.org.
Creating a targeted content strategy ensures you are presenting the right message at the right time and to the right audience. So, you can see its development is pretty important. And, when you develop your content strategy is equally pivotal. Your content strategy comes first, then your editorial plan. When developing your content plan, focus on these six main objectives:
- What are your business goals? When creating a content strategy, work from the top down. You should always know what your goals are and specific ways your content strategy is going to work toward achieving them.
- Who is your target audience? Determine how best to communicate to your prospects – what media and what type of message. Meet them where they are.
- What do you want/need to say to prospects to help you achieve your goals? You need to have something of substance and relevance to say. Stay on strategy always.
- Who in your organization is going to be responsible for creating the message and implementing it?
- How and when will you determine if your message needs to be changed?
- How will you gauge the success of your content strategy? Realize that any content plan, even an excellent one, will take some time before true results are recognized. So, commit to the plan and give it time to work, making adjustments as necessary.
Once your content strategy is established, then you can develop your editorial calendar, determining the specific vehicles for your message and the proper timing for each.
Any tips you’d like to share with us about creating a content strategy?