The success of your content marketing depends on your ability to reach your target audience and “speak” to them in a meaningful way. These four tips really work to focus your efforts.
- Keep your fingers on the pulse.
The only way you can truly know what your customers’ world is like and what they want from you is to get into the trenches and meet with your customers. I’ve found that most customers welcome and appreciate the contact, and you always learn valuable information you just wouldn’t be able to learn anywhere else. Be flexible with how and where you meet with your customers: buy them lunch, a cup of coffee, meet at their office, ride along with them on their sales calls, etc.
- You be the judge.
Take an honest look at your content and ask yourself if it would speak to you (and what it would say) if you were the customer. If it doesn’t work for you, it most likely won’t work for your customers either.
- Start with what you’ve got.
So many businesses are so focused on finding the next big thing that is going to help them increase sales that they forget all about what they mostly likely have right in front of them that is very powerful: data. When you take the time to analyze the data you collect, it will tell you important information about your customers.
- Put a plan in place.
If you’re talking to your customers and looking at your data, then you’re ready to map your customers’ buying or engagement journey. The importance of this step is that it allows you to prioritize your content based on what you know are your customers’ wants and needs and what will get them to the sale.
Let us know what you do to create impactful content.