As e-commerce continues its expansive growth, studies are finding that more and more often there just is no equal substitute to talking to a live person. In fact, 70% of mobile searchers report they click to call directly from the search results to connect with a business. As we focus more time and expenditures into e-commerce, we have to understand what’s motivating mobile visitors to use the click to call feature.
Yes, you read that correctly. 70% of mobile searches end up calling the company directly from the search result. Believe it or not, in this highly technical age, the good old phone call is still a powerful measure of a prospect’s intention to buy. And, prospects who visit your website from their mobile phone want and expect to be able to reach you via phone. Google and IPOS did a study of 3,000 mobile searchers to see how these visitors respond if they are unable to call the company directly. Here’s what they found:
The study goes on to indicate the top three instances when mobile users find it most important to call a company directly:
Since Google recently revised their algorithms to accommodate mobile users, this prospective prospects niche is only growing in numbers and importance. So, to best reach them and meet their needs, I recommend you make sure they can call you directly and easily from your website. To do this, I suggest you make your phone number on your website clickable for mobile users, making it easy for them to call you directly by simply clicking on your phone number.
Were you surprised by how important your phone number is to your website? Share your thoughts with us.
Digital Media Insider 