8 Tips for Using Video in Your E-mail Marketing Campaigns

free_ebook images-1Last week I talked about how effective it is to use video in your e-mail campaigns. That’s because video is now a significant part of the marketing mix, with 93% of marketing professionals using the technology, according to a new report co-sponsored by ReelSEO, The Web Video Marketing Council, and Flimp Media. This week I thought it would be helpful if I shared some ideas to help you most effectively execute adding video to your marketing mix.

  1. Make sure your video is high quality and in line with your brand – most smartphones record in high definition, and there are apps you can download that enable you to do effects on your video.
  2. Have the video be the main focus of the e-mail so prospects can easily find it.
  3. Use the word “video” in your subject line so you get their attention right away.
  4. Use a short copy blurb to setup your video and explain what is on the video and why they should watch it – mention a benefit to them and have a call to action or you’ll be missing potential leads.
  5. Use a video that is effective but short – try to keep it around 1 to 2 minutes maximum.
  6. If using a static image with a play icon, then make sure the image is a good one – studies show images of people work better to get someone to click.
  7. Do NOT put the video on auto play – your prospects really don’t like this and will likely unsubscribe.
  8. Test your results to see if adding video helped increase your numbers.

How are you using video in your marketing? Let us know.

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