Last week I talked about how effective it is to use video in your e-mail campaigns. That’s because video is now a significant part of the marketing mix, with 93% of marketing professionals using the technology, according to a new report co-sponsored by ReelSEO, The Web Video Marketing Council, and Flimp Media. This week I thought it would be helpful if I shared some ideas to help you most effectively execute adding video to your marketing mix.
- Make sure your video is high quality and in line with your brand – most smartphones record in high definition, and there are apps you can download that enable you to do effects on your video.
- Have the video be the main focus of the e-mail so prospects can easily find it.
- Use the word “video” in your subject line so you get their attention right away.
- Use a short copy blurb to setup your video and explain what is on the video and why they should watch it – mention a benefit to them and have a call to action or you’ll be missing potential leads.
- Use a video that is effective but short – try to keep it around 1 to 2 minutes maximum.
- If using a static image with a play icon, then make sure the image is a good one – studies show images of people work better to get someone to click.
- Do NOT put the video on auto play – your prospects really don’t like this and will likely unsubscribe.
- Test your results to see if adding video helped increase your numbers.
How are you using video in your marketing? Let us know.