If you’ve been reading my blogs over the past 24 months (a big thanks to the 5,000+ of you who do!), you’ve been learning about my experiences using digital marketing strategies to help get my clients better, more qualified sales prospects. Although we continue to test and then test again to improve results, I’ve summarized three marketing programs that will get your marketing initiatives headed in the right direction:
- Search Engine Marketing: Search Engine Marketing strategies such as SEO and our own advertising network (which we launched earlier this year) have boosted web traffic and lead generation as much as 50%! Keyword targeting is a very powerful direct marketing tool, and we have moved quickly to recommend to all of our clients that they use this approach.
- Website Content Conversion Program: Powerful offers regularly convert your website traffic to prospects. E-books, special reports, white papers, and “kits” work! It’s very important to offer something of value in exchange for a prospect’s contact information.
- E-Mail Nurturing & Lead Scoring: Regular e-mail to your prospect list combined with marketing automation lead scoring will help accelerate and prioritize your prospects through the sales pipeline.
If you’d like to learn more, let’s set aside some time to talk.