Google recently announced it has made some changes to its all-important search engine results pages (SERPs). Their reported goal is enhanced mobile optimization, a response triggered by the ever-growing consumer dependence on mobile technology.
Change #1: Increased Importance of Mobile-Friendliness as a Ranking Signal
With the rollout set for April 21, 2015, we’re about a month away from a change that will affect all mobile searches in all languages around the world. Websites that are optimized for use by mobile devices will be given higher priority and ranking on mobile SERPs.
Change #2: Use of Information from Indexed Apps as a Ranking Factor
This change applies to users who are logged in and have the app installed. Through this change Google will now display content from indexed apps more prominently in SERPs.
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” states the Google blog post that announced these recent changes. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
Is your online presence mobile friendly? Tell us how you’ve made the adjustment.