Is Your Website Underperforming?

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websiteIs your website underperforming and if it is, what can you do about it?

To help determine the performance of your website, start by establishing the following benchmarks:

  1. What is my site’s domain authority?

Do Google and the other search engines see your site? Are your pages properly indexed and optimized? Domain authority helps indicate how well your site performs in a search engine. This tool provides your site with a score between 0-100.   There are several online tools that will look at your site and provide you with this score. Let us know if you need help with this, and we will happily assist you with providing your site with its domain authority.

  1. Where is the traffic to my website coming from?

Google Analytics provides you a tool that will show you where the traffic is coming from. Generally categorized as free and paid traffic, Google separates traffic by referral (coming from other sites), direct (paid traffic), organic (free search), and social (LinkedIn, Facebook, and Twitter).

  1. What is the net traffic to my website?

Google Analytics provides the number of visitors to your site. Calculating the number of net visitors is the number of visitors subtracted by the back rate or bounce rate. The back rate is the number of visitors who leave immediately after they visit the site. The bounce rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

  1. What is my site’s conversion rate?

Conversion rate represents the percentage of visitors who complete your desired action. That could be filling out a form, purchasing a product, or calling a telephone number. Simply, conversion rate is the number of conversions divided by the net number of visitors to your website.

Establishing these benchmarks is important to setting goals that will help improve the performance of your website. And, the beauty of website performance improvement is that you can increase revenue without increasing advertising spend!

Our white paper How To Improve Your Website For More Leads and Profit is full of additional ways to turn your website into a powerful lead generator. To request your free copy, click here.

Have you had success turning your underperforming website around? If so, tell us how you did it.

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Why Your Ranking On Google Might DROP If You Don’t Do This One Thing

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Starting April 21, if you’re website isn’t a mobile or responsive site, it’s likely it’s going to be harder to rank in Google’s mobile search results. The reason is because Google has announced its new algorithm updates will have a “significant impact” on mobile search results worldwide for mobile searchers. Websites that provide a mobile-friendly experience to searchers on mobile devices will take higher ranking over sites that don’t. I discussed this issue in a previous blog, but because this is such an important topic that affects all of us and because I received so much feedback on my last post about it, I thought I should cover the topic again in more detail.

Here are what I think are some of the important takeaways:

  1. These changes only apply to mobile search results, like those done on a smartphone or tablet. So, searches done on a desktop or laptop computer will not be affected.
  2. This new algorithm affects mobile searches worldwide and not just in the US.
  3. Each page of your website is judged for its mobile friendliness separately. So, the unfriendly sections of your site won’t cause your entire site to be ranked unfriendly.
  4. Once you make your website mobile friendly, your ranking will improve immediately as Googlebot crawls your pages and determines that they are newly mobile friendly, and your ranking will improve.
  5. If you make an update to your website that causes it to become unfriendly to mobile searches, then your ranking will go down the next time your site is crawled.
  6. Searches done on Google through an Android app on a mobile device for content that has been indexed on Android apps will now be ranked in search results. iOS apps will not be included in this.

Why the Change and What Exactly Does It Mean for You?

This update from Google is in response to the growing number of consumers who do Internet searches on their mobile devices. Anyone who has ever done a search on their phone knows how frustrating it is when a website doesn’t load onto your mobile device properly. Google’s new algorithm rectifies this situation for the searcher. Looking at the situation from an e-commerce perspective; however, isn’t quite as smooth a transition and could potentially lead to costly updates and lost mobile traffic and revenue. The question that is on everyone’s mind is exactly how this change will affect SEO. Will the current #1 search result fall to a listing on subsequent pages if it’s not mobile friendly? Will the current #10 search result now rank much higher just because it’s mobile friendly? We won’t know the answers to these questions for sure until the launch on April 21. For searches that are done specifically for a brand (like “Footlocker Nike running shoes”), I’m guessing Google will honor the searcher’s e-commerce brand navigational search intent and bring up the requested website first in the search listing. I’m also guessing that for searches for specific product brands (like Nike running shoes) the new algorithm will rank higher those sites that carry Nike running shoes that are mobile friendly; however, for answers to these, we’ll also have to wait and see.

What You Need to Do Today to be Ready April 21

You need to determine if Google sees your pages as mobile friendly. It’s not enough to just think your website is mobile friendly or assume your agency is handling it. You have to know what Google determines algorithmically because Google has total control over how your website ranks.

How Google’s new algorithm affects your e-commerce business depends in part on what your mobile search performance looks like now. Remember that the only traffic and sales at risk here is organic searches done on a mobile device like a smartphone or tablet. Know what percentage of your visitors is on these devices and you have insight as to the impact on your e-commerce business if you don’t make the necessary changes.

Need help? Contact me at dstein@producersdigital.com.

Google Alert!  How Changes in Google Could Affect Your SEO

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largeNewGoogleLogoFinalFlat-aGoogle recently announced it has made some changes to its all-important search engine results pages (SERPs). Their reported goal is enhanced mobile optimization, a response triggered by the ever-growing consumer dependence on mobile technology.

Change #1: Increased Importance of Mobile-Friendliness as a Ranking Signal

With the rollout set for April 21, 2015, we’re about a month away from a change that will affect all mobile searches in all languages around the world. Websites that are optimized for use by mobile devices will be given higher priority and ranking on mobile SERPs.

Change #2: Use of Information from Indexed Apps as a Ranking Factor

This change applies to users who are logged in and have the app installed. Through this change Google will now display content from indexed apps more prominently in SERPs.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” states the Google blog post that announced these recent changes. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

Is your online presence mobile friendly? Tell us how you’ve made the adjustment.

34 Things to Make Your Next E-Mail a Success

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Are you doing everything you need to do to make your next e-mail campaign a success? Are your e-mails being opened, read, and responded to? I developed a highly effective checklist of 34 tips that generate leads, build your pipeline, increase quality web traffic, and accelerate deal flow. I’ve grouped the 34 tips into 3 segments to help you focus your efforts. You’ll find all of this in my informational booklet 34 Strategies To Make Your Next E-mail Campaign A Success . To request your free copy, click here.

How To Use LinkedIn As A Powerful Lead Generation Tool

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LinkedIn LogoLinkedIn provides many opportunities for you to build your professional presence online. LinkedIn also works excellently as a powerful networking tool, enabling you to build professional relationships like never before when you join applicable industry groups. In my User Guide: How To Use LinkedIn As A Powerful Lead Generation Tool, you learn everything you need to know to get started using LinkedIn to drive leads. To request your free copy, click here.