We in marketing have been using e-mail for several years now and love it for its timeliness and low cost. Now, as smartphones are becoming more and more prevalent, prospects are opting to view messages less on their computer and more frequently on their smartphone. We must adjust our e-mail marketing to accommodate the smartphone user.
Despite the growing number of smartphone users, only about 2% of companies have a mobile e-mail marketing strategy. That means we likely have a lot of ineffective e-mail campaigns being sent. The result? Most recipients will delete the message or unsubscribe – two actions we’re not looking for. Clearly, we have some work to do. So, where to get started?
- Keep your copy short and to the point
- Keep the design simple
- Put your call to action at the top of the page
- Keep graphics to a minimum
- Make sure the e-mail is formatted to fit mobile devices
Have any mobile e-mail tips to share with us? Let us know.