Learn All About 10 of the Top Digital Marketing Best Practices

LearningtheBasics_banner How would you like to gain access to the top 10 techniques used by leading brands to drive quality web traffic, increase website conversion, and fill your pipeline with quality prospects? I thought you would. That’s why I put together an e-book that highlights what’s new in marketing and gives tips you can put to work now to start seeing results right away. This e-book is a beneficial, quick overview that will assist you in your efforts to master the new world of marketing and deliver results. Click here to request your free copy of 10 DIGITAL MARKETING BEST PRACTICES.

What are you doing that’s effectively driving web traffic and creating quality leads? Share your tips with us!

8 Best Practices To Make Your Content Marketing More Effective

free_ebookContent marketing is so effective at generating leads, creating brand awareness and closing sales, but it can be a bit tricky. Just like any other area of your business, it always makes good sense to sit down with your key players and come up with a written strategy so everyone is on the same page and knows what their contributions are going to be to the overall success of your strategy. So, really your written strategy is the first step. Once you have that done, I suggest you follow these content marketing best practices.

  1. Repurpose Your Content

When you create your content, don’t think of it as one-stop shopping. Instead, you should always be thinking about how you can use your content in a multitude of ways. For instance, webinar content can be used to write a few blogs, the blog can be turned into an e-mail campaign, etc.

  1. Make Sure Your Content Can Be Found

You have your strategy. The next move is to create your content that will help execute your strategy and speak directly to your targeted prospects. Don’t let your content get buried. You want your prospects to know what content you have available and how they can easily get to it to learn more. To avoid content overload, don’t be afraid to promote existing content over always promoting something new. Also, make sure you optimize your content so the search engines can see it.

  1. Offer Something Of Value

If you want to make your content effective, you have to give your prospects something of value like an e-book or white paper on an engaging subject that clearly positions you as a thought leader in your field. Ask yourself what you’d want to see from your company, and then create it even if it’s a difficult task. Don’t simply mirror what the competition is doing. Differentiate yourself by providing content that truly has value to your prospects.

  1. Start Small To Grow Big

Once you have your content marketing strategy, you’ll want to start small so you can see which medium is working the best for you, delivering the highest returns. Vary your content to see what works best.

  1. Track Your Results

The only true way to know if your content marketing is working is to track the results. The numbers don’t lie. They’ll quickly tell you what’s working and what isn’t. And, the value of this is that it allows you to make changes early on that will better position you to reach your prospects in a more effective way.

  1. Connect The Dots

It’s not enough to just track your results and adjust your content. You have to look at the big picture and use your tracking to find the answers to questions like what’s the best way to reach our prospects, what key words were most effective, what messages give the best results, what are the best days to post your content, which content pieces pulled the highest, etc. By studying your data and connecting these important dots, you’ll see that it’s telling you an important story. By paying attention to all the details, you’ll have a more complete picture of how your content marketing strategy is working.

  1. Use Marketing Automation

There are several really good marketing automation systems out there. You’ll need to review them to see which one appeals to you the most. The beauty of these systems is the ease with which they enable you to disseminate content, track responses, and guide your prospects through the buying process based on their needs and preferences.

  1. 8. Be Flexible And Stay Responsive

When you follow all of these best practices, your content marketing will be most effective. That’s not to say that no changes will need to be made. Quite the opposite, in fact. The most powerful advantage of content marketing is the quick feedback it offers. So, stay on top of it and be willing to adapt your approach based on what the numbers are telling you.

 

What are you doing to boost the effectiveness of your content marketing? Share your tips with us.

7 Sure-Fire Ways To Make Your Content Marketing Drive Sales

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Content marketing is in that awkward position. It’s been around long enough that everyone wants to jump on the bandwagon, but not around long enough that everyone knows just how to do that. Effectively anyway. But, make no mistake about it, content marketing is a must no matter what line of business you’re in. Here are ways I suggest you get started.

  1. Start A Blog

Sounds easy enough, right? Well…yes and no. Yes, anyone can start a blog, but creating an effective one takes some thought and a time investment. Think of your blog as your opportunity to have a one-on-one with each and every one of your prospects, then construct your message accordingly. And, because so many people will see your blog, make sure it is professionally written.

  1. Follow Your Blog With An E-Mail

This is a powerful one-two-punch. Use your blog content to feed your e-mail database and create a meaningful and effective drip sequence.

  1. Keep In Top Of Mind

How frequently you blog depends on what you’re selling and whom you’re trying to communicate with. As I’ve said before, your job is to find the perfect balance between not enough communication and too much. You don’t want to alienate your audience. Once a week is a good goal, with additional posts as is warranted for breaking news, special promotions, etc.

  1. Track Your Leads

The only way to know if your blog is delivering leads is if you track it. Look for trends. Monitor the kinds of leads you’re getting as well.

  1. Capture Information

Readers of your blog want to hear what you have to say. Make sure you can have an ongoing communication with them by capturing their pertinent information…and you can entice them to keep coming back and to buy. Information gathering is crucial in this step too. You can track to see how many blog posts a prospect has to read before they convert. Know that number, and you have a very powerful sales tool.

  1. Aim To Convert Readers Into Customers

This ones ties back to content. Content is king! But, blog content has to be combined with strategy. You have to know the story you are telling as well as the path you are going to take your prospects down.

  1. Be In It For The Long Haul

Results are not instantaneous. You have to be patient and keep getting the content in front of your prospects. While we all love a fast sale, the beauty of content marketing is all the data you are able to collect that helps you tailor your approach.

Share your content marketing strategies with us and let us know what’s working for you.

Ready to learn more about how to generate valuable content to drive leads from your website? Let’s talk.

 

 

 

 

E-Mail Marketing To Smartphone Users

 

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SmartphoneWe in marketing have been using e-mail for several years now and love it for its timeliness and low cost. Now, as smartphones are becoming more and more prevalent, prospects are opting to view messages less on their computer and more frequently on their smartphone. We must adjust our e-mail marketing to accommodate the smartphone user.

Despite the growing number of smartphone users, only about 2% of companies have a mobile e-mail marketing strategy. That means we likely have a lot of ineffective e-mail campaigns being sent. The result? Most recipients will delete the message or unsubscribe – two actions we’re not looking for. Clearly, we have some work to do. So, where to get started?

  • Keep your copy short and to the point
  • Keep the design simple
  • Put your call to action at the top of the page
  • Keep graphics to a minimum
  • Make sure the e-mail is formatted to fit mobile devices

Have any mobile e-mail tips to share with us? Let us know.