Marrying your blog and website is a match made in heaven. Here’s why:
1. Better SE0. More content should result in an improvement in your optimization.
2. Use website analytics to identify blog topics. Your analytics report will identify what pages your website visitors are looking at, as well as how long they are visiting the page. Use this information to your advantage by writing blogs specific to that topic. For example, if you are a restaurant franchise and your website visitors are viewing the food pages, highlight your food innovations, chefs, etc., in the blog posts.
3. Link offers that relate to the blog posts. If you are blogging about food, offer an e-receipt book or a chef video download. Tie the offer back to a landing page so you capture contact information of the prospect.