So, who buys a franchise anyway? Recently the Wall Street Journal asked that question of FranData and the Franchise Business Review. If you did not have a chance to read about it, I’ve posted the information below for your quick review. This chart will help you find new franchisees by providing a laser focus to your search criteria.
After looking at these statistics, I had a question: If 54 percent of franchise owners already own a franchise (multi-unit owners), what is being done to target, capture, and grow the remaining 46 percent? If you are interested in reaching that market, be sure to follow my One-Minute Lead Generator blog posts at http://www.producersdigital.com.