Nine E-mail Subject Lines That Really Work

One of the great opportunities of implementing a ton of e-mail campaigns is that you learn what works and what doesn’t work.  If you follow my blog, you know that I run a lot of testing. And, over time I have put together a list of subject lines that get results.  What I mean by this is that the e-mails get opened. This is the first step to the process of engaging a prospect.  So, here they are. My nine killer e-mail subject lines that have been Stein tested and approved.

1.  Quick Question

This subject line will get you opens – but make sure that you start your e-mail with a question.

2.  Can You Point Me In The Right Direction?

A great way to filter your e-mail database and, more importantly, get you in front of the decision maker.

3.  Do You Have A Minute?

This one is a great opener. But as you promised, keep your e-mail brief.

4.  Highly Profitable

If you have successfully filtered your e-mail database with the right decision makers, you’ll generate results with this powerful subject line.

5.  Check This Out

This one is another “USA Today” style subject line that works.

6.  Don’t Take My Word For It

This one is the perfect e-mail subject line to promote testimonials.

7.  Maybe I Can Help

Just four words, but they create a little bit of curiosity, and that is a good thing.

8. How Much Money Can I Make?

Over the years I’ve learned that four things motivate people to take action:  Fear, Love, Self-actualization, and Money.

9.  Get In Fast

This one creates a sense of urgency.


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