Sales can feel a lot like a minefield sometimes. That’s because it involves an inherent amount of necessary trial and error – throwing a few ideas or new programs against the wall and seeing what sticks. Sometimes your testing is successful and you’re the hero, and sometimes it blows up in your face. Total strike out. No one likes that, least of all the folks in sales. Luckily, we’re a pretty resilient breed. We keep swinging.
How many of you are plugging away, looking to crack the code on lead generation so you can increase sales? Probably all of us. And, if you’re lucky, you have a marketing department and together the two of you can hope and pray your efforts will work to meet sales goals. At least you have company in your misery, right? Or, maybe some of you are early players in the franchise game, trying to design your own program at the lowest budget possible while still creating a few conversations with quality prospects that will launch your franchise business. Doesn’t matter what stage of the sales pipeline you’re in, you need leads – NOW!
I’ve been thinking about lead generation for awhile, and I know I’m not alone. I know this because a few years ago I posted a discussion on various franchise LinkedIn Groups: How To Generate Quality Leads. I got so many responses, it was overwhelming. It quickly became the most popular discussed subject, and I even received a few new business relationships out of the post.
Because this is a hot topic and I have a lot to say (and share) about it, I decided to launch this Blog to discuss everything you need to know about lead generation. So, welcome.