For those of you who are wondering how the 30-Minute Lead Generation System works and if you can really generate leads in just 30 minutes, let me say, “Yes, it’s very doable. And, I can show you how.” It only takes 30 minutes, but if you don’t want to read through the entire system, I’m going to give you the 10,000-foot view. That should take about one minute! Here goes…
First, write down on a notepad the characteristics of your ideal prospect. Are they already operating a like business? How much income producing assets do they need to invest? Are there any type of demographics (i.e. gender, marital status, length of residence, etc.) that are important? How about occupation and business title? Is there a geographic area you are targeting? I focus on this step in Chapter 1 of my book.
Next, it’s time to build your prospect target. If you are targeting business people, identify the businesses using a SIC code. Be sure to buy the entire record – name, company name, address, telephone number, SIC code, SIC description, title, and annual revenue. Business to business e-mail information is a moving target (people change jobs on average every 24 months). Because of this, always buy more e-mail addresses than you need. By the way, there are lots of sources to help you find this information. I’ll tell you where to get this information in this section of Chapter 1.
You have identified your ideal prospect and have their e-mail and postal address. What do you do next? It’s time to run the campaign. The best advice I can give you here is to remember that you are reaching out to the potential leads for the first time, so be BRIEF! A word of caution: stay away from fancy html at first – you will use that later. Begin by using a text e-mail. Ask a compelling question that will engage the prospect. The responses are the first step in beginning a trust relationship with the prospect that, if successful, will last for 20 years or more! Interested in learning more about the 30-Minute Lead Generation System? Click on the link below. Or contact David Stein at http://www.producersdigital.com.